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Jack Lucas Smith

In a racist society, it is not enough to be non-racist.

We must be anti-racist."

- Angela Davis

Our Core Values:​​

  • We are an anti-racist company. Black Lives Matter. Stop Asian Hate. We are committed to doing our part to bring an end to systemic racism, misogynoir, white supremacy, anti-semitism, and anti-blackness.

  • We are an intersectional & inclusive company. We are committed to doing out part to bring an end to misogyny, patriarchy, ableism, weight discrimination, and violence and inequality against the Queer community, women/femmes, Transgendered, Non-Binary, or Gender Non-Conforming, disabled, and neurodivergent people.

  • We are committed to diversity, inclusion and intersectionality: in our marketing, in our hiring practices, events we manage, and with the clients we choose to work with. We hire and work with People of Color, disabled, neurodivergent, women/femmes, Transgendered, Non-Binary, Gender Non-Conforming, and Queer humans.

  • We recognize we benefit from cis white heteronormative privilege and are actively working to be better anti-racist, inclusive, and intersectional allies. We recognize there is always room to grow and do better. And we are open to your feedback on ways to do so.

  • We acknowledges that our business address sits on unceded Calusa land.


  • We work to close the pay gap and break the glass ceiling for those who are People of Color, women/femmes, Transgendered, Non-Binary, Gender Non-Conforming, Queer, disabled or neurodivergent people by offering our services at prices that feel good to us and pay our bills. It is for that reason that we do not negotiate on our pricing.

  • We work together with our clients, not for them.

  • Integrity and transparency. We don’t hide our prices. And we don't offer unrealistic results. We own our mistake if we make them.

  • We offer a no-pressure sales process. If you want to work with us, great! If not, that's ok too. We won't pressure you to sign up to work with us.

  • Authenticity, integrity, and transparency are the foundation of our marketing practices.

  • Clear communication, boundaries, and empathy are the key to all amazing business relationships.

  • We offer month-to-month plans and don’t require long-term commitments. We only want you to continue working with us if you are happy with our work and not lock you into long contracts.

  • We practice radical self-care and we hope you do the same. We show up for our clients, but we respect our business boundaries and do not work ourselves to the point of exhaustion. (i.e we take weekends and holidays off, vacation-time, and do not work late nights unless we feel like it.)

  • We treat our team with respect and show our team we value them by offering annual raises and bonuses, weekends and holidays off, vacations, and investing in paid training and mentorship so our team can leave our employ with more skills than they came in with. AKA, our team members are happy and we have a very low turnover rate.

Lastly, we love working with clients that share our common values. We believe our values will help us attract our soulmate clients.


Do you feel in agreement with our values? Are you feeling inspired? Schedule a connection call to learn more about working with Fearlessly Jen.


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